Designing brand identity : an essential guide for the entire branding team /
Wheeler, Alina,
Designing brand identity : an essential guide for the entire branding team / Alina Wheeler - Tercera edición. - ix, 310 páginas. : ilustraciones a color ; 29cm.
Contenido: Brand basics -- Brand identity ideals -- Brand identity elements -- Brand forces -- Before and after -- Conducting research -- Clarifying strategy -- Designing identity -- Creating touchpoints -- Managing assets.
978-0-470-40142-2
Publicidad Productos de marca
Marcas (Mercadotecnia)
CG 741.6 / W44 2009
Designing brand identity : an essential guide for the entire branding team / Alina Wheeler - Tercera edición. - ix, 310 páginas. : ilustraciones a color ; 29cm.
Contenido: Brand basics -- Brand identity ideals -- Brand identity elements -- Brand forces -- Before and after -- Conducting research -- Clarifying strategy -- Designing identity -- Creating touchpoints -- Managing assets.
978-0-470-40142-2
Publicidad Productos de marca
Marcas (Mercadotecnia)
CG 741.6 / W44 2009