Wheeler, Alina, <br/><br/>
Designing brand identity :  an essential guide for the entire branding team / 
Alina Wheeler 
 - Tercera edición. 
 - ix, 310 páginas. :  ilustraciones a color ;   29cm. 
<br/><br/>Contenido: Brand basics -- Brand identity ideals -- Brand identity elements -- Brand forces -- Before and after -- Conducting research -- Clarifying strategy -- Designing identity -- Creating touchpoints -- Managing assets. 
<br/><br/><label>ISBN: </label>978-0-470-40142-2 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Publicidad Productos de marca<br/>Marcas (Mercadotecnia)
<br/><br/><label>Dewey Class. No.: </label>CG 741.6  / W44 2009