TY  - BOOK
AU  - Wheeler,Alina
TI  - Designing brand identity: an essential guide for the entire branding team 
SN  - 978-0-470-40142-2
U1  - CG 741.6 
PY  - 2009///
CY  - Hoboken, N.J.
PB  - John Wiley & Sons
KW  - Publicidad Productos de marca
KW  - Marcas (Mercadotecnia)
N1  - Contenido: Brand basics -- Brand identity ideals -- Brand identity elements -- Brand forces -- Before and after -- Conducting research -- Clarifying strategy -- Designing identity -- Creating touchpoints -- Managing assets
ER  -