| 000 | 01085nam a2200265 a 4500 | ||
|---|---|---|---|
| 003 | OLAMI | ||
| 005 | 20230508101044.0 | ||
| 007 | ta | ||
| 008 | 190122s mx ||||gr|||| 00| 0 spa d | ||
| 020 | _a978-0-470-40142-2 | ||
| 040 |
_aOLAMI _bspa _cOLAMI _dOLAMI _erda |
||
| 082 | 0 | 4 |
_aCG 741.6 _bW44 2009 |
| 100 | 1 |
_9571 _aWheeler, Alina, _eautor. |
|
| 245 | 1 | 0 |
_aDesigning brand identity : _ban essential guide for the entire branding team / _cAlina Wheeler |
| 250 | _aTercera edición. | ||
| 264 | 1 |
_aHoboken, N.J. : _bJohn Wiley & Sons, _c2009. |
|
| 300 |
_aix, 310 páginas. : _bilustraciones a color ; _c29cm. |
||
| 336 |
_2rdacontent _atexto _btxt |
||
| 337 |
_2rdamedia _asin mediación _bn |
||
| 338 |
_2rdacarrier _avolumen _bnc |
||
| 505 | 0 | _aContenido: Brand basics -- Brand identity ideals -- Brand identity elements -- Brand forces -- Before and after -- Conducting research -- Clarifying strategy -- Designing identity -- Creating touchpoints -- Managing assets. | |
| 650 | 4 |
_9572 _aPublicidad Productos de marca |
|
| 650 | 0 |
_9573 _aMarcas (Mercadotecnia) |
|
| 942 |
_2ddc _cLIB _n0 |
||
| 999 |
_c1854 _d1854 |
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