Designing brand identity : an essential guide for the entire branding team / Alina Wheeler
Material type:
TextPublisher: Hoboken, N.J. : John Wiley & Sons, 2009Edition: Tercera ediciónDescription: ix, 310 páginas. : ilustraciones a color ; 29cmContent type: - texto
- sin mediación
- volumen
- 978-0-470-40142-2
- CG 741.6 W44 2009
Contents:
Contenido: Brand basics -- Brand identity ideals -- Brand identity elements -- Brand forces -- Before and after -- Conducting research -- Clarifying strategy -- Designing identity -- Creating touchpoints -- Managing assets.
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|
| Libros | IDEALAB | CG 741.6 W44 2009 (Browse shelf(Opens below)) | Ej. 1 | Available | 3723 |
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Contenido: Brand basics -- Brand identity ideals -- Brand identity elements -- Brand forces -- Before and after -- Conducting research -- Clarifying strategy -- Designing identity -- Creating touchpoints -- Managing assets.
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