Designing brand identity : an essential guide for the entire branding team / Alina Wheeler

By: Material type: TextTextPublisher: Hoboken, N.J. : John Wiley & Sons, 2009Edition: Tercera ediciónDescription: ix, 310 páginas. : ilustraciones a color ; 29cmContent type:
  • texto
Media type:
  • sin mediación
Carrier type:
  • volumen
ISBN:
  • 978-0-470-40142-2
Subject(s): DDC classification:
  • CG 741.6 W44 2009
Contents:
Contenido: Brand basics -- Brand identity ideals -- Brand identity elements -- Brand forces -- Before and after -- Conducting research -- Clarifying strategy -- Designing identity -- Creating touchpoints -- Managing assets.
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Item type Current library Call number Copy number Status Date due Barcode
Libros IDEALAB CG 741.6 W44 2009 (Browse shelf(Opens below)) Ej. 1 Available 3723

Contenido: Brand basics -- Brand identity ideals -- Brand identity elements -- Brand forces -- Before and after -- Conducting research -- Clarifying strategy -- Designing identity -- Creating touchpoints -- Managing assets.

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